Privacy policy

Last updated: December 2025

At Dena AI (“Dena,” “we,” “us,” or “our”), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered phone system, call handling, analytics, and related services (“Service”).

By using Dena, you agree to the practices described in this Privacy Policy. Please read it carefully.

1. Introduction

Dena AI provides an AI-driven phone system that handles calls, generates transcripts, analyzes conversations, creates insights, and routes communication on behalf of businesses. Because we process sensitive communication data, we are committed to maintaining high standards of privacy, transparency, and security.

This Privacy Policy covers all information collected through our website, dashboard, APIs, mobile interfaces, phone system, and any other tools integrated with Dena.

2. Information We Collect

We collect the following types of information:

A. Account Information

  • Name

  • Email address

  • Phone number

  • Business name and profile

  • Billing details

  • Authentication information

B. Call & Communication Data

Because Dena is a phone service, we process:

  • Caller and recipient phone numbers

  • Call routing details

  • Call duration and timestamps

  • Call recordings (if enabled)

  • Call transcripts

  • Voicemail and audio data

  • SMS messages and metadata

  • Customer inquiries and responses

C. Business Information

  • Business hours

  • Departments and team members

  • Services offered

  • Appointment schedules

  • Customer or lead information imported into our system

D. Usage Data

We collect data about how you interact with our platform, including:

  • IP address

  • Browser type

  • Device data

  • Pages visited

  • Session duration

  • Feature usage patterns

E. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to store preferences and analyze platform activity.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Dena AI phone system

  • Handle and route calls, generate transcripts, and classify customer intent

  • Train our AI models (with appropriate safeguards)

  • Process payments and manage subscriptions

  • Send notifications, security alerts, and service updates

  • Provide customer support

  • Personalize user experience

  • Monitor usage and improve system performance

  • Detect, prevent, and investigate fraud or misuse

  • Generate analytics, insights, and operational reports for customers

We never sell your personal information.

4. Call Recordings and Transcripts

Dena captures and processes call audio and text for our core service.

Call data is:

  • Encrypted at rest and in transit

  • Stored securely on trusted infrastructure providers

  • Accessible only to authorized users

  • Used for service improvement (e.g., accuracy, routing, intent classification)

Retention

  • Call recordings and transcripts are retained for the duration of your subscription plus 30 days, unless legally required otherwise.

  • You may request deletion of your recordings at any time, subject to operational and legal constraints.

Your Responsibilities

Businesses using Dena must comply with call recording consent laws applicable in their region. We provide customizable call greetings to support legal compliance.

5. Information Sharing & Disclosure

We may share information in the following situations:

A. With Your Consent

When you authorize sharing with third-party integrations (e.g., CRM, scheduling apps).

B. Service Providers

We use trusted vendors for:

  • Cloud hosting

  • Telephony infrastructure

  • Analytics

  • Billing

  • Customer support
    These partners may access necessary data only to perform their functions.

C. Business Transfers

If Dena is involved in a merger, acquisition, or asset sale, your data may be transferred.

D. Legal Requirements

We may disclose information when required to:

  • Comply with applicable law

  • Respond to government or legal requests

  • Protect rights and safety

E. Protection of Rights

We may disclose data to prevent fraud, abuse, or security threats.

We never sell your personal data.

6. Data Security

We use industry-standard security measures, including:

  • AES-256 encryption at rest

  • TLS encryption in transit

  • Role-based access controls

  • Multi-factor authentication

  • Regular audits and penetration testing

  • Confidentiality agreements with employees

  • Logging and monitoring of system access

While we strive to protect your data, no system is 100% secure.

7. Data Retention

We retain data only as long as necessary for:

  • Providing the Service

  • Meeting legal obligations

  • Resolving disputes

  • Enforcing agreements

You may request deletion of your account and associated data.

8. Your Rights and Choices

Depending on your jurisdiction (GDPR, CCPA, etc.), you may have the right to:

  • Access your personal data

  • Correct inaccurate information

  • Delete your data (“Right to be forgotten”)

  • Restrict or object to processing

  • Export/port your data

  • Opt out of marketing communications

To exercise these rights, contact support@getdena.com.

9. Cookies and Tracking Technologies

We use cookies to:

  • Remember your settings

  • Enable secure login

  • Analyze traffic and usage

  • Improve performance

You may disable cookies through your browser, but some functionality may be affected.

10. Third-Party Services & Links

Our platform may link to third-party websites or integrate with external tools.
We are not responsible for their privacy practices.
Please review their policies before sharing information.

11. Children's Privacy

Dena AI is not intended for use by individuals under 13.
We do not knowingly collect data from children.
If we become aware of such data, we will delete it promptly.

12. International Data Transfers

Your data may be stored or processed in countries outside your jurisdiction.
We use appropriate safeguards (such as Standard Contractual Clauses) to protect international transfers.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically.
Changes take effect when posted on this page with an updated “Last updated” date.
We will notify you of material changes via email or dashboard notification.

14. Contact Us

If you have any questions about this policy or how we handle your data, contact us:

Email: support@getdena.com
Phone: (628) 241-4883